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Graduate Marketing Coordinator

Apply now Job no: 492449
Work Type: Staff full-time
Location: Abilene
Categories: Staff, Communications/ Marketing/ Public Relations

About ACU

ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

Title of Position Graduate Marketing Coordinator
Posting Location Abilene Christian University - Abilene Campus
Department Office of Graduate Programs
Employee Class Exempt/Full-time
Basic Responsibilities A. Develop & maintain marketing materials, web pages, and other marketing assets
B. Assist in the development and execution of program marketing initiatives
C. Create and manage automated marketing campaigns in the University’s Slate product
D. Attend recruiting events on behalf of ACU
Essential Duties

A. Serve as liaison between residential graduate program directors and University Residential Graduate Marketing to develop marketing materials, web pages, and other marketing assets
1. Coordinate with graduate program directors to create written content for publications, websites, newsletters, brochures, news stories, blogs, and other media
2. Manage and create content for graduate social media channels

B. Work with ACU Dallas to prioritize marketing needs for lead generation and digital marketing

C. Partner with Undergraduate Enrollment Operations Office to create and manage automated marketing campaigns in the University’s Slate product
1. Create and manage automated email and direct mail marketing campaigns
2. Troubleshoot marketing campaigns as needed
3. Ensure program regulations, rules are accurate and updated
4. Check for accuracy, print and send printed student communications

D. Organize and host campus visit days for graduate programs.
for individual programs
1. Collaborate with Enrollment Operations Office to schedule campus tours

E. Manage day-to-day operational aspects of the Office of Graduate Programs

Professional Development Requirements

A. Skills
1. Strong writing & editing skills
2. Ability to learn new software quickly
3. Strong knowledge of MS Excel

B. Training Modules Required
1. Slate Software (marketing)
2. Banner Student Information System
3. Percussion Web Content Management System

Qualifications

A. Professional
1. Bachelor’s degree in marketing, communications, journalism or a related field
2. 1 – 2 years’ experience in marketing or related field preferred

B. Personal
1. Attention to detail
2. High level of personal integrity
3. Ability to interact and communicate with a wide variety of constituents
4. Strong organizational skills
5. Ability to manage multiple simultaneous projects

C. Preferred
1. Strong writing skills and experience in marketing
2. Skills or interest in web page and video production

Physical Demands A. Ability to sit and use a computer for long periods of time.
B. Work long or unusual hours during peak marketing seasons
Additional Information

ACU does not discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets.  Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.

 

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