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Work Type



Sr. Director of Marketing

Apply now Job no: 492813
Work Type: Staff full-time
Location: Dallas
Categories: Staff

About ACU

ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

Title of Position Sr Director of Marketing
Posting Location Dallas
Department ACU Dallas Leadership
Employee Class Exempt Full time
Basic Responsibilities
    1. Develops and executes the marketing strategy.
    2. Manages internal marketing staff and marketing agency relationships.
    3. Drive growth and efficiencies within the acquisition cycle.
Essential Duties
  1. Develops and executes the marketing strategy.  Including, but not limited to, the creative and paid media execution and process. 
  2. Manages internal marketing staff and marketing agency relationships.
  3. Supports strategic direction of messaging and recruitment efforts across paid and organic channels.
  4. Directs the competitive and market analysis process. 
  5. Develops and presents investment and performance metrics to leadership.
  6. Collaborates with Abilene Campus Marketing team regarding ACU branding efforts, including overall brand messaging and website optimization (CRO/SEO).
Professional Development Requirements
    1. Skills
      1. Strong understanding of MarTech data and analytics tools.
      2. Strong organizational and management skills.
      3. Strong group presentation skills.
      4. Strong written and verbal communication skills. 
      5. Demonstrated experience and insight in the successful operation and growth of online education. 
    2. Training Modules Required
      1. Ongoing CPE
      2. Regular reading in higher education and marketing publications
      3. Networking within online higher education

III. Professional

  1. Bachelor's degree in related discipline required: Master's degree preferred
  2. Minimum of five years experience in marketing, preferably within higher education
  3. Experience should include lead generation, digital marketing, social media, broadcast, and CRM. 
  4. Strong analytical skills with experience in Google Analytics and other analytical tools.  Knowledge of attribution, modeling, forecasting a plus. 
  5. Knowledge of the higher education market and industry, with special emphasis in online learning
  6. Proven ability to work independently and lead multiple tasks efficiently and effectively
  7. Must possess a high level of interpersonal and communication skills to accurately convey University information as described above
  8. Must have an excellent command of professional presentation skills and be comfortable presenting to groups both large and small
  9. Must be self-motivated and be able to work and lead effectively in a team environment
  10. Computer literate and able to learn proprietary software applications


IV. Personal

  1. Collaborative nature
  2. Exceptional communication skills, both verbal and written
  3. Desire for meaningful work and mission orientation
  4. Utilize critical thinking and problem solving skills


Physical Demands
  1. Work is performed in an office environment; must have the ability to sit for long periods of time (4-6 hours)
  2. Limited travel may be required – locations vary and some overnight travel may be necessary.
Additional Information

ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets.  Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.


Advertised: Central Daylight Time
Applications close:

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