Employment Opportunities at ACU

At Abilene Christian University, you will find more than a job. You will find a workplace where you can impact the lives of more than 5,200 students who are being educated as Christ-centered global leaders each year. The university has been recognized as a "Great College to Work For" by The Chronicle of Higher Education for 11 years. We offer a dynamic and collaborative work environment, expansive opportunities for professional and personal development, and an emphasis on our core Christian values. Explore these postings for the Abilene campus and Dallas branch to find the right fit for you.

NOTE: ACU is currently accepting applications for *all posted positions*. Student employees should apply now for positions for the fall semester.

Some faculty and staff positions on the Abilene campus may be subject to a hiring pause as a response to the continuously changing circumstances involving COVID-19. For additional information or assistance, contact michal.agosta@acu.edu.

At Abilene Christian University, you will find more than a job. You will find a workplace where you can impact the lives of more than 5,200 students who are being educated as Christ-centered global leaders each year. The university has been recognized as a "Great College to Work For" by The Chronicle of Higher Education for 11 years. We offer a dynamic and collaborative work environment, expansive opportunities for professional and personal development, and an emphasis on our core Christian values. Explore these postings for the Abilene campus and Dallas branch to find the right fit for you.

NOTE: ACU is currently accepting applications for *all posted positions*. Student employees should apply now for positions for the fall semester.

Some faculty and staff positions on the Abilene campus may be subject to a hiring pause as a response to the continuously changing circumstances involving COVID-19. For additional information or assistance, contact michal.agosta@acu.edu.

Main Content

Digital Marketing Specialist

Apply now Job no: 493044
Work Type: Staff full-time
Location: Dallas
Categories: Staff

About ACU

ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

Title of Position Digital Marketing Specialist
Posting Location Dallas, TX
Department Dallas - Marketing
Employee Class Exempt Full-time
Basic Responsibilities
  1. Contributes to the development of integrated marketing and communications plans to advance goals; work may include data collection, market research, media buying, target market definition, and development of project timelines.

  2. Creates high-quality, targeted, and coordinated marketing messaging across multiple platforms; ensures that the brand message is consistent.

Essential Duties
  1. Works with Director of Inbound Marketing to develop, build, and optimize digital campaigns to drive engagement and conversions such as email drip campaigns to prospects, students and stakeholders.

  2. Ensures KPIs are tracked against goals and reviewed; assists with creating campaign performance reports.

  3. Performs regular research on marketing trends, emerging technologies, and target audiences.

  4. Collaborates with the website management team and Senior Director of Marketing to implement conversion tracking on campaigns and corresponding web properties.

  5. Collaborates with the Senior Director of Marketing and the website management team on digital content strategy initiatives to improve the ACU.edu user experience.

  6. Supports and executes projects related to content marketing and SEO, including generating SEO recommendations/plans.

Professional Development Requirements

Skills

  1. Understanding of digital marketing strategy and practice particularly in the areas of SEO, social media, content marketing, email marketing, PPC and SEM.

  2. Working knowledge of email marketing and customer relationship management software like Marketo. 

  3. Ability to deploy and track marketing tactics to drive conversions and audience engagement.

  4. Ability to interpret and use data to inform marketing decisions.

  5. Ability to organize and prioritize multiple activities and tasks.

  6. Ability to communicate well both in written and verbal form. This includes excellent spelling, grammar, and editing skills.

  7. Excellent attention to detail.

  8. Ability to research and resolve complex problems.


Training Modules Required

  1. Ongoing CPE.

  2. Regular reading in higher education and marketing publications.

  3. Regular training on email marketing best practices and regulations.

Qualifications

Professional

  1. Bachelor’s degree in marketing, advertising, public relations, communications or relevant field of study required.

  2. Minimum of three years experience in digital marketing with an emphasis on customer relationship management (Salesforce) and marketing automation software, specifically Marketo.

  3. Google Analytics certificate preferred.

  4. Ability to work independently and manage multiple tasks and timelines efficiently.

  5. Must be self-motivated and able to work effectively in a team environment.

  6. Computer literate and able to learn proprietary software applications.

  7. Ability to adapt to changing business priorities and requirements with a positive can-do attitude.

Personal

  1. Collaborative nature.

  2. Above average communication skills, both verbal and written.

  3. Utilize critical thinking skills and problem-solving skills.

  4. Desire for meaningful work and mission orientation.

Physical Demands
  1. Work is performed in an office environment; must have the

ability to sit for long periods of time – 4-6 hours.

  1. Limited travel may be required – locations vary and some overnight travel may be necessary.

Additional Information

ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets.  Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.

 

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