ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

• Develop and oversee a comprehensive paid media strategy across search, social, display, affiliate and other digital channels, with a focus on optimizing performance to drive tuition revenue.
• Collaborate with the AVP of Marketing and web team to implement conversion rate optimization strategies for ACU.edu and campaign-specific landing pages.
• Own the performance tracking infrastructure, ensuring accurate implementation of tracking pixels, UTMs and platform integrations across marketing and web tools.
• Analyze campaign performance and report insights to leadership, providing strategic recommendations to refine campaigns and maximize ROI.
• Manage external vendor and agency relationships (e.g., paid media agency), ensuring alignment on KPIs, budget, creative assets and campaign timelines.
• Partner with CRM, marketing automation, email and creative teams to execute full-funnel marketing strategies that support student acquisition and retention.
• Contribute to SEO and digital content strategy to support performance marketing initiatives and improve organic performance.
• Regularly conduct market research, competitive analysis and audience segmentation to identify new marketing opportunities.
• Maintain a test-and-learn approach to campaign optimization through A/B testing, creative iterations and channel experimentation.
• Monitor industry trends, algorithm changes and platform updates to keep ACU’s marketing strategies modern and competitive.

Skills

• Deep expertise in performance marketing strategy and campaign execution across Google Ads, Meta/Facebook, LinkedIn and programmatic platforms.
• Strong understanding of conversion optimization, funnel analysis and user journey mapping.
• Ability to independently develop campaign strategies, interpret data and translate findings into actionable insights.
• Experience managing external vendors, agencies and cross-functional teams.
• Advanced skills in Google Analytics (GA4), tag managers and performance dashboards.
• Excellent organizational and project management skills with a detail-oriented mindset.
• Strong writing, editing and communication skills, with the ability to present data clearly to both technical and non-technical audiences.

Training Modules Required

• Ongoing continuing professional education (CPE)
• Regular reading in higher education marketing and digital advertising publication
• Continued training in performance marketing, CRO and platform regulations

Professional

• Bachelor’s degree in marketing, advertising, communications, business or a related field.
• 5–7 years of experience in performance marketing, with demonstrated success in managing paid media campaigns and driving measurable results.
• Proficiency in Google Ads, Facebook Ads Manager, Google Analytics (GA4), and other performance marketing platforms.
• Working knowledge of WordPress, marketing automation tools (e.g., Salesforce Account
• Engagement/Pardot), and Salesforce systems.
• Experience in conversion rate optimization (CRO) tactics, A/B testing, and website performance analysis.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

Personal

• Mission-aligned, purpose-driven professional with a passion for higher education.
• Strategic mindset with a proactive, problem-solving approach.
• Team-oriented with excellent interpersonal and communication skills.
• Flexible and adaptable to changing business needs and digital trends.

• Work is performed in an office environment; must have the ability to sit for long periods of time – 4-6 hours.
• Limited travel may be required – locations vary and some overnight travel may be necessary.

ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets.  Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.