| About ACU |
ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.
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| Title of Position |
Content and Social Media Coordinator |
| Posting Location |
Abilene, Texas |
| Department |
University Marketing |
| Employee Class |
Exempt Full-time Staff |
| Basic Responsibilities |
● Serve as an on-the-ground content creator, gathering photos, videos, and stories from students, faculty, and campus events to share across ACU’s social media platforms.
● Manage day-to-day posting, engagement, and community interactions across all social media channels, ensuring timely responses and fostering meaningful conversations.
● Build and maintain relationships with students, faculty, and departments to source relevant and compelling content.
● Cover live events, student activities, and key university moments in real-time, creating engaging multimedia content for various platforms.
● Recruit, train, and supervise student employees, providing guidance on content creation, social media best practices, and ACU’s brand voice.
● Ensure that all social media content aligns with ACU’s mission, values, and student experience while maintaining a consistent brand voice.
● Collaborate closely with the Social Media Strategist to align content with broader university marketing and communication goals.
● Monitor ACU-affiliated social media accounts, social media trends, student interests, and industry best practices to keep content fresh, engaging, and relevant. |
| Essential Duties |
Day-to-Day Action Items:
● Plan, schedule, and publish content using Sprout Social to post on:
Instagram
■ ACU Main
■ Willie the Wildcat
■ President Schubert
■ Podcast
○ LinkedIn
■ ACU Main
■ President Schubert
○ Facebook
○ Tiktok
○ X (formerly Twitter)
○ Additional platforms as content grows:
■ YouTube
■ Pinterest
■ BlueSky
■ Additional platforms as they fit
● Maintain and update a content calendar to ensure a consistent posting schedule based on social media best practices.
● Check in with and manage student influencer content and ACU’s social media podcast initiatives.
● Create video, photo, and story content tailored for different social media platforms.
● Develop and maintain relationships with students, faculty, and university departments to source content and identify engagement opportunities.
● Attend on-campus events to capture and share live content.
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| Professional Development Requirements |
● Bachelor’s degree in marketing, communications, journalism, digital media, or a related field. |
| Qualifications |
● 1-3 years of experience in social media management, content creation, or digital marketing (higher education experience preferred but not required).
● Proficiency in social media platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
● Strong photography, videography, and editing skills with experience using tools such as Adobe Creative Suite, Canva, or CapCut.
● Excellent writing and storytelling abilities, with a keen eye for detail and understanding of social media trends.
● Ability to work in a dynamic environment with shifting priorities and real-time content needs.
● Experience managing and mentoring student employees or interns is a plus.
● Strong interpersonal skills and the ability to build relationships across campus.
● A passion for ACU’s mission and student experience. |
| Physical Demands |
Work Environment and Expectations:
● This position is based on ACU’s campus and requires in-person attendance at university events, including some evenings and weekends.
● Must be comfortable capturing content in various settings, including classrooms, student events, and outdoor campus locations.
● Flexibility to adapt to emerging social media trends and university priorities.
● Perform other duties as assigned to support the overall success of ACU’s social media and marketing efforts. |
| Additional Information |
ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.
ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.
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