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Media Relations Coordinator

Apply now Job no: 492586
Work Type: Staff full-time
Location: Abilene
Categories: Athletics and Recreation, Staff

About ACU

ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

Title of Position Media Relations Coordinator
Posting Location Abilene Christian University - Abilene Campus
Department Athletics
Employee Class Non-exempt/Full-time
Basic Responsibilities A. Media relations
B. Writing/Editing
C. Event Management/Statistics
D. Publications
E. Event Broadcasts
F. Web, video, web streaming
G. Conference/National Organizations
H. Athletics Marketing/Image Management
Essential Duties

A. Media Relations
1. Responsible for being the primary contact for volleyball, women’s basketball, baseball and men’s and women’s tennis programs
2. Work with news media at ACU events to provide the best possible press box services to ensure adequate coverage.
3. Maintain good relationship with news media and create atmosphere of trust and respect.
4. Report on events not attended by the director or representatives of the news media.
5. Manage and assure accurate and complete statistics for same-day game coverage by news media, for historical purposes and for reporting to conference and nation organizations.
6. Ensure that stories and ideas published reflect the mission and ideas of the university. Continuously extend and expand coverage into new markets.
7. Serve as a team liaison to the entire campus, developing a positive, trusting relationship with people at all levels.

B. Writing/Editing
1. News releases
2. Daily maintenance of content associated with and relating to the ACU athletic website, ACU athletics Facebook and Twitter pages.

C. Event Management/Statistics
1. Compilation and maintenance of statistics and results

D. Publications
1. Responsible for coordinating with the Senior Associate Director of Athletics for Media and Community Relations for production of media guides, record books, game programs and other publications as necessary.
2. Responsible for producing game notes

E. Event Broadcasts
1. Responsible for working selected radio or online broadcasts of ACU athletics.

F. Web, video, web streaming
1. Responsible for helping maintain ACU athletics’ Web presence on the sports Web site (
2. Responsible for keeping ACU fans, lettermen and alumni updated on ACU athletics through Facebook, Twitter, Instagram and other social media channels.
3. Responsible for recruiting, selecting, training and scheduling student workers for stat work and / or web streaming for as many as 75 home games during a given athletics season.

G. Conference/National Organizations
1. Provide required/requested information (schedules, statistics, biographical information, records, scores, etc.) to Southland Conference and National Collegiate Athletic Association.
2. With a goal of benefiting the university, its program to intercollegiate athletics and its student-athletes, volunteer for and become involved with local, state and national athletic organizations (examples: sportswriters association for team rankings and all-American honors, College Sports Information Directors of America for academic all-America)

H. Athletics Marketing/Image Management
1. Develop and maintain a crisis communication plan.
2. Use the Internet and Web to its maximum advantage in promoting ACU athletics, people, events and ideas. Coordinate university web content with athletic marketing team, Web team and Director of Athletics.
3. Supervise/Manage student workers, interns, and graduate assistant.

Professional Development Requirements

A. Skills
1. Strong writing/grammar skills, preferable journalistic writing experience
2. Project management and teamwork skills
3. Knowledge of news media (newspaper, radio, television, magazine)
4. Supervisory skills (other university employees, student employees, volunteers, event staff, etc.)
5. Knowledge of athletics
6. Photography
7. Knowledge of printing
8. Proficient with Macintosh, Word, Excel, QuarkXPress, Microsoft Office, PowerPoint, and Statistics software.
9. Marketing and research evaluation understanding
10. Exceptional communication skills

B. Training Modules Required
1. Continuous improvement of project management/time management skills
2. Computer software
3. Marketing/integrated marketing
4. Annual writing/creative training, writing/PR/media sports relations conferences
5. Web publishing


A. Professional
1. Minimum of Bachelor’s degree in journalism, public relations or marketing with proven writing/editing abilities.
2. At least 1 year of responsible experience in sports writing, sports marketing or in a sports information office, with some supervisory or management experience preferred.
3. Demonstrated commitment to accuracy and quality of work.
4. Experience with computers and appropriate software for writing, web design, and statistical record keeping.
5. Broad understanding of/and interest in numerous sports.

B. Personal
1. Christian integrity
2. Disciplined, enthusiastic self-starter
3. Ability to work and interact well with coaches, staff, student athletes, administration, media and other external audiences
4. Exemplary communication and interpersonal skills
5. Commitment to quality
6. Strong work ethic
7. Organizational skills/ability to balance multiple projects and tight deadlines
8. Extensive travel
9. Loyal
10. Ability to handle pressure

Physical Demands A. Able to endure extended periods of sitting and typing at computer terminal
B. Able to reach and climb to reach files
C. Extended periods of walking and climbing stairs
D. Able to communicate with various audiences on the phone, in person and via computer
E. Able to lift heavy boxes
F. Able to lift chairs and tables and equipment necessary to arrange for press conferences and other events.
G. Able to drive to athletic event locations
H. Able to represent ACU at conferences
I. Irregular work hours/long days, weeknight hours and weekends.
J. Extended travel, i.e. same-day, 1-2 day, week long, etc trips.
K. Exposed to extreme weather conditions
Additional Information

ACU does not discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets.  Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.


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