Marketing & Web Analytics Manager
Job no: 493918
Position type: Staff full-time
Location: Remote
Division/Equivalent: University Marketing and Strategic Communications
Categories: Staff, Communications/ Marketing/ Public Relations
| About ACU |
ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university. |
| Title of Position | Marketing & Web Analytics Manager |
| Posting Location | Remote |
| Department | University Marketing |
| Employee Class | Exempt Full-Time |
| Basic Responsibilities |
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| Essential Duties | ● GA4 Setup & Configuration: Expertly set up and configure GA4 properties, data streams, custom dimensions, and metrics. ● Conversion & Event Tracking: Implement and manage customer journey milestones, (or, “conversions” / “key events”) and custom events in GA4. ● Tag Management: Utilize Google Tag Manager to deploy and manage tags, triggers, and variables across various platforms including GA4, Google Ads, LinkedIn, and others. ● Data Integration: Seamlessly integrate GA4 with Google Ads, Looker Studio, Salesforce CRM, Slate CRM, LinkedIn, Instagram, and other platforms for comprehensive performance tracking. ● Data Privacy & Compliance: Ensure compliance with GDPR, CCPA, and other data privacy regulations. ● Audience Segmentation: Create and manage audiences for remarketing and analysis, and establish predictive metrics. ● Reporting & Analysis: Develop detailed reports and dashboards in GA4 and Looker/Data Studio. Perform ongoing data analysis to identify optimization opportunities. ● Data Presentation: Communicate data insights effectively to stakeholders using clear, layman-friendly reports and visualizations. |
| Professional Development Requirements | ● Bachelor’s degree in Business, Marketing, Computer Science, Data Analytics, or Data Science. Master’s degree or MBA preferred but not required. ● 5+ years of hands-on experience in website analytics (Google Analytics specifically) and marketing performance analysis. At least 18 months of hands-on experience with GA4. ● 5+ years of hands-on experience with advanced website tag management using Google Tag Manager. ● Proven expertise in data integration processes across web analytics, marketing, and CRM systems. ● Advanced skills and experience with spreadsheets, including vlookup, pivot tables, and formulas. Spreadsheet macro expertise is a plus but not required. ● Demonstrated ability to collaborate and communicate in both verbal and written formats. ● Computer competency, with knowledge of, or ability to learn quickly, new technologies and software. |
| Qualifications |
● Strong problem-solving abilities and attention to detail. ● Ability to thrive in a remote work environment and collaborate effectively with cross-functional teams. ● Excellent communication and teamwork skills. ● Commitment to continuous learning and staying ahead of industry trends. ● A proactive, team-oriented collaborative mindset. ● Relentless drive for excellence and continuous improvement. Always be optimizing! |
| Physical Demands | ● Ability to sustain extended periods of time sitting and typing on a computer. ● Physical capability to engage in all responsibilities identified in this position description. ● Ability and energy to physically negotiate ACU locations and buildings, if/when this remote role is occasionally required to travel to ACU locations and buildings. ● Lifting/moving of office-related items needed to perform this role (up to 30 lbs.) |
| Additional Information |
ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law. ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions. |
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